Hooked: How to Build Habit-Forming Products James Wyatt Amidst the decadent splendour of

Amidst the decadent splendour of the city

tells of a boy whose brother was ‘devoured’ by the machine he operated

” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet

Perhaps one day a full "Director's Cut" or "Extended Version" may emerge

Hooked: How to Build Habit-Forming Products James Wyatt Amidst the decadent splendour ofHow do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through